This case study is illustrative. Numbers labeled Modeled are projections built from the Sourced industry benchmarks below, not measured campaign results. Use it as a pitch skeleton. Replace with client-specific inputs before quoting.
MERIDIAN 88.
The Air Court Drop.
A modeled campaign: 1,200 pairs, sold to human hands only. Projected 11-minute sell-out with sub-6% bot attribution, built on sourced sneaker-drop and playable-ad benchmarks.
or lose it.
or lose it.
One board. 41,000 shakes.
The board carries no QR maze and no app download. Passers-by shake the phone already in their hand. Every reveal is billed once, attributed to the board, the hour and the block.
Honest answer to the obvious question: "how does a shake know who I am?"
It doesn't, Apple and Google do.
The gesture is the qualifier. The wallet sheet is the checkout. We don't build the "magic", we plug into the payment infrastructure the customer's phone already trusts. Four tiers, ranked by speed:
The pitch line: "We didn't invent one-tap checkout. We invented the reason your customer wants to use it."
Scored against how brands actually reveal & sell today. Speed is measured gesture-to-Pay-sheet; edge/viral/creative/trend are qualitative 0–100 scored against public campaign performance.
Faster. Edgier. Made to travel.
Every column is a real thing brands ship today. Every row is an axis the CMO cares about. We're not claiming to beat every method on every axis, we're claiming to be the only one that scores high on all five.
| Method | How it works today | Public benchmark |
|---|---|---|
| ShakeReveal | Gesture → held SKU → 1-tap pay | ≈8–30s to Apple/Google Pay sheet depending on identity path (see §01). |
| SNKRS-style raffle | Enter → wait → maybe pay later | Nike SNKRS win-rates publicly reported ~1–6%; hours between entry and pay. |
| Live shopping drop | TikTok Shop / Whatnot host | TikTok Shop US GMV crossed ~$9B in 2024 (Bloomberg). Needs a live host. |
| QR on packaging / OOH | Scan → landing → PDP → cart | Scanova / Bitly: QR scan-to-conversion typically 1–3%. |
| Klaviyo early-access SMS | Link at 10:00 AM → race | Klaviyo benchmark SMS CTR ~8–12%; no per-unit hold. |
| Standard paid social ad | Scroll → tap → PDP | Meta / TikTok ad CTR ~0.9–1.5% (WordStream 2024). |
Speed scores derived from published checkout benchmarks (Shopify, Stripe, Baymard). Edge / viral / creative / trend are directional scores based on 2024–25 campaign case studies (Cannes Lions, Effie, TikTok Business); calibrated, not audited. Numbers are for pitch use, not investor filings.
What if the user can't shake, can't see the poster, or their phone doesn't expose motion? Every gesture has a fallback path to the same reveal.
Every hand welcome. Every fallback measured.
The gesture is the preferred path, not the only path. Every ShakeReveal campaign auto-detects capability and serves the highest-fidelity option each device supports, all the way down to a plain tap button. WCAG 2.2 AA compliant by default.
Drag your mouse over the panel.
This is the exact scratch primitive we ship, no video, no gif. On mobile it responds to finger; on desktop, mouse. Reveal fires at ~40% erased. Works identically for users who cannot shake their phone.
shipping
Roughly 1 in 4 US adults live with a disability (CDC). Any campaign that gates its reveal behind one gesture loses a quarter of the audience before it starts.
Shake, scratch, tilt, scan, or tap, every completed reveal bills the same. The advertiser pays for the outcome, never for how the human got there.
ADA Title III web-accessibility lawsuits hit ~4,600 cases in 2023 (UsableNet). Fallback ladders keep both brand and agency out of that pile.
The real, publicly reported numbers our modeled outcomes are built on.
What the industry actually reports.
Ranges shown to reflect real-world variance by vertical, geography, and creative quality. Always pull client-specific numbers before final proposal.
Sell 1,200 pairs of a $185 sneaker in under 15 minutes, without giving them to bots.
Hype drops routinely lose 40–80% of traffic to bots (Akamai). Real fans get angry, brand takes the reputational hit.
No app download. No account creation. Must work on any phone, any OS, anywhere the poster is.
A physical gesture is the cheapest proof-of-human on Earth. Bots spoof clicks. Nothing spoofs a wrist.
Ninety seconds, three screens, one gesture.
Times Square DOOH shows the shoe and a QR. Camera silently records dwell.
No app, no login. Web camera renders the shake prompt in the drop's color story.
Accelerometer registers a shake ≥ 12 m/s². Reveal fires, pair reserved for 5 min.
Reserved pair, saved address, one-tap purchase. Wallet pass mailed for pickup.
Modeled dashboard, what the CMO would see live on drop day.
What the CMO watches on the war-room screen.
Three moats. All defensible. All licensable.
US utility patent pending on the specific loop: physical gesture → verified reveal → billed impression. Anyone rebuilding this owes a license.
No CPM. No CPC. Advertisers pay only when a human completes a gesture. Every existing agency ad-buy tool is CPM-anchored. We're the only one on the outcome.
Gyroscope entropy + accelerometer curve + camera + network fingerprint. Bots spoof a click; nothing spoofs a human wrist. This is the real product.
Modeled projections. Baseline column pulled from sourced industry benchmarks above.
For the ECD or Head of Innovation who has to sell this internally, then resell it to their client, then resell it again next quarter.
How agencies win with this, three times over.
Bring ShakeReveal into a new-business pitch as your unique creative wedge. You're not selling media, you're selling a physical-to-digital gesture your client's competitor cannot copy this quarter.
One drop. One channel. Modeled targets locked in the SOW. Client watches the war-room dashboard live. When bot share collapses and CPA drops, the screenshot becomes internal ammo for the CMO's board deck.
Once the pilot works, ShakeReveal becomes a line item alongside Meta and TikTok. Now it's every product launch, every pack, every poster, recurring retainer, not a one-off stunt.
Playable ads already prove 2–7× engagement lift over static (IAB). Shake is a playable with a payoff, same behavior, bigger reward.
A QR gets you a URL. A shake gets you a verified human, a session, and a reserved SKU, before checkout even loads.
This isn't a replacement, it's the conversion layer under their existing spend. Same media buy, better landing gesture.
Illustrative reseller economics. Actual splits set per agency partnership agreement.
"Your next drop doesn't sell out.
It gets earned."
Every campaign above is a two-week build. Bring the brand, we bring the gesture, the reveal, the dashboard, and the pay-per-reveal invoice.